Question 1

Who founded Stocks Local?

Accepted Answer

Stocks Local was founded in 2025 by Tyler Stocks, a web designer and developer based in the UK. He runs the studio as the sole founder and personally designs and builds every site that leaves the studio in Next.js or headless Shopify. There are no account managers, no offshored teams, and no template layer between the client and the person building the site.

Question 2

Who do you work with?

Accepted Answer

Premium DTC product brands selling globally on headless Shopify or custom Next.js. Most clients are founder-led, doing £500k to £10m a year, with an average order value above £1,500. The fit is design-conscious, performance-focused founders who already run paid ads and need their site to keep up. Our deepest experience is in home wellness and recovery tech (saunas, cold plunge, red light, PEMF, recovery hardware), but we work with any premium product brand where the build calls for the same level of custom engineering.

Question 3

I'm not in home wellness. Should I still get in touch?

Accepted Answer

Yes, if you sell premium product direct-to-consumer and the build calls for headless Shopify or custom Next.js. We work with brands across recovery, supplements, premium fitness equipment, and other high-AOV product categories. The case studies we lead with are home wellness because that is where we are focusing our marketing, but the capability is the same: custom-built sites, conversion-led design, GEO and on-page SEO built in. If you fit the budget tier and the stack, message us.

Question 4

What does a Stocks Local project cost?

Accepted Answer

Three offers. Standard Build is £8,000 to £12,000 and runs four to six weeks, with GEO and on-page SEO built into the site itself. Launch Sprint Build is £14,000 to £20,000 and runs six to eight weeks, including Meta and TikTok pixel setup, a 30-day conversion sprint, and documented handoff. The Authority Retainer is £1,500 per month with a six-month minimum, covering one A/B test, two cornerstone articles, ongoing on-site SEO and GEO tuning, and a brand asset pack each month.

Question 5

What is GEO and why does it matter for DTC?

Accepted Answer

GEO is Generative Engine Optimisation. It is the practice of structuring your site so that ChatGPT, Perplexity, Claude, and Google AI Overviews cite your brand when a buyer asks for a recommendation. For a recovery brand selling a £3,000 sauna, being the AI-recommended answer is the new top of funnel. We build the schema, content, and entity signals that make citation possible from day one.

Question 6

How is GEO different from SEO?

Accepted Answer

SEO gets you into search result lists. GEO gets you cited as the answer. Both matter. SEO is how a buyer finds you on a Google results page. GEO is how the AI picks one of three brands to recommend out loud. We do both as standard on every build.

Question 7

Do you also run paid ads, email, or social?

Accepted Answer

No. We build sites and we keep sites sharp. Paid ads, email flows, and social management are run by specialists who do those things every day, and we refer clients to people we trust. Launch Sprint includes a 30-day setup and handoff so your media buyer can take over, but ongoing ads management is not a service we sell.

Question 8

Do you do backlinks or external SEO?

Accepted Answer

No. GEO foundation and on-page SEO are baked into every build, and the retainer continues that work on the site itself with schema updates, new landing pages, content, technical fixes, and A/B tests. We do not run backlink campaigns, citation building, directory submissions, or any other external SEO. Those are different disciplines and we refer them out.

Question 9

Where are you based?

Accepted Answer

The studio is based in the UK. We work with brands globally across the UK, US, Canada, Australia, and Western Europe. For a product brand selling online, the location of the agency is irrelevant to the work itself.

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answer.

Built for the next era of the web.

Three ways to work together.

Cinematic sites that convert, built from scratch.

Built, live, with a working ad pipeline.

Keep the site sharp. Every month.

Recent work.

An interactive field guide for divers in Koh Tao.

Dovkel3D

A narrow stack. An open door.

The website is no longer the destination.

From first look to live site.

Teardown

Design

Build

Launch

The person you talk to is the person building your site.

What clients actually say.

Still wondering.

Be theanswer.