Search and AI visibility
Make the evidence easier to find and trust.
GEO, or generative engine optimisation, makes a brand's existing evidence easier for search engines and AI assistants to understand and cite. For ecommerce, that means crawlable product information, clear answers, accurate schema, consistent business signals, useful sources, and post-launch measurement. It builds on SEO rather than replacing it.
Why it matters
Search visibility starts with a clear, useful website.
Search engines and AI systems do not need a special trick. They need accessible pages, accurate information, real proof, useful answers, and enough independent evidence to trust what the site says.
Every Stocks Local build starts with those foundations. Ongoing work is offered after launch, when real query and enquiry data can show which product, proof, and content gaps deserve attention next.
What improves
Four foundations that compound.
01
Clear entities
The brand, products, founder, market, and proof agree across pages, profiles, and structured data.
02
Answer-ready pages
Important pages answer buyer questions directly, then support those answers with specific evidence.
03
Crawlable structure
Server-rendered content, stable canonicals, internal links, redirects, and a truthful sitemap.
04
Evidence and measurement
Real reviews, case studies, sources, search queries, referral traffic, and qualified enquiries.
Ongoing rhythm
A simple loop: observe, clarify, measure.
Start
Observe
Review search queries, landing pages, crawler access, business profiles, content gaps, and the questions buyers keep asking.
Month
Clarify
Improve priority pages, product evidence, direct answers, internal links, metadata, schema, and conversion paths where the evidence supports it.
Close
Measure
Track search visibility, referral traffic, qualified enquiries, and what changed. Keep the useful work and stop what the data does not support.
Pricing
Post-launch work tied to evidence.
Ongoing search, AI visibility, and technical care are offered to existing clients after launch. The monthly scope is written down from real site needs before work starts.
Search and AI visibility
From
£500-£1,500/month
- Search query and landing-page review
- Answer-led page and content improvements
- Schema, internal-link, and metadata maintenance
- Technical fixes and crawl checks
- Measurement and written reporting
- Direct founder access
Questions
Answered.
GEO stands for generative engine optimisation. It organises a brand's real product information, expertise, and evidence so AI assistants can understand it and cite the source when appropriate. For ecommerce, the work starts with crawlable product pages, clear answers, structured data, and consistent business information.
Further reading