Generative Engine Optimisation · 01
When AI answers, we make sure it names you.
AI search doesn't return a list of ten links. It returns one recommendation. Generative Engine Optimisation, also known as GEO or AEO, is the discipline of being that recommendation.
The shift · 02
Search stopped being a list. It became a recommendation.
For 25 years, ranking meant appearing in ten blue links. SEO fought for the top of that list. The higher you climbed, the more traffic you took.
That model is dying. ChatGPT doesn't show a list. Perplexity doesn't either. Google AI Overviews give one answer, and that answer is increasingly where buying decisions start.
When someone asks an AI for the best web designer in Dorset, it doesn't list ten. It names one. GEO decides whether that one is you.
What we improve · 03
Four signals. All measurable.
AI models decide who to cite based on signals you can audit, improve, and track. None of this is magic. It's the work.
Citation readiness · live sample
- Schema markup96
Structured data that AI parses directly
- Entity footprint89
Consistent presence across the web
- Content citability92
Direct-answer structure, Q&A formats
- External mentions78
Authoritative source signals
The work · 04
Three moves. Every client, every month.
- I
Month 01
GEO Audit
We analyse your visibility across ChatGPT, Perplexity, Google AI Overviews, and Claude. Every gap, every missing schema, every platform where you should appear but don't, catalogued.
- II
Month 01 to 02
Restructure
We rewrite content for AI citability with direct-answer paragraphs, Q&A formats, and structured data. We rebuild your entity footprint with consistent NAP, sameAs links, Person schema, and authoritative mentions.
- III
Month 02 onward
Compound
As models re-crawl, your business starts appearing in answers. We track citation frequency across engines and refine continuously. GEO doesn't finish. AI engines keep updating, so do we.
Pricing · 05
Monthly retainer. No lock-in.
One fixed monthly fee. No set-up costs, no contract commitment. If we stop delivering, you stop paying. Simple.
GEO · retainer
From
£399/month
Cancel any month. No questions.
- 01Monthly GEO audit and citation tracking
- 02Schema markup implementation
- 03Content structure for AI citability
- 04Entity footprint building
- 05Citation tracking across ChatGPT, Perplexity, AIO
- 06Monthly position report
- 07Direct access, no account managers
Questions · 06
Answered.
GEO is the practice of getting your business cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude. When someone asks an AI for a recommendation in your category, GEO determines whether it names you.