Blog
Field notes.
Practical notes on Shopify, web design, ecommerce structure, SEO, AI-search readiness, and conversion-led websites. Written from the work, not from a content calendar.
Topics · 03
What the journal covers.
Archive · 04
- Shopify20 Jul 20268 min
Why Your Shopify Store Is Slow (and What Actually Fixes It)
Shopify is fast; storefronts are slow. Where the weight actually comes from, a 20 minute diagnosis you can run yourself, the fixes that work inside a theme, and the point where a rebuilt front end is the honest answer.
Read - Shopify17 Jun 202610 min
How to Structure Shopify Product Pages That Convert
A practical product-page framework for premium Shopify brands: product clarity, proof near the buying decision, objection handling, mobile flow, and the signals that make the page easier for humans and AI systems to trust.
Read - Headless Shopify30 Apr 202611 min
How Much Does a Headless Shopify Build Cost in 2026?
Use £8,000 to £40,000 as a UK planning range for the headless Shopify scopes in this guide, with build tiers, platform costs, an Awaken example, and a quote checklist.
Read - Shopify09 Jun 20269 min
What Is a Custom Shopify Website? Cost and How to Choose in 2026
A plain-English guide to what a custom Shopify website actually is, what it costs in 2026 across UK pounds and US dollars, and how to choose between a theme, a customised theme, and a fully custom or headless build.
Read - Headless Shopify12 May 202611 min
Hydrogen vs Next.js for Headless Shopify: Build Cost, Performance, and What Breaks in 2026
Picking between Hydrogen and Next.js for a headless Shopify build is the second decision most brands stall on. Here is what each framework actually gives you, what they cost in 2026, and the failure modes nobody writes about until they have shipped a few.
Read - Shopify30 May 202610 min
WooCommerce to Shopify Migration: Cost, Timeline, and Keeping Your Rankings
What a WooCommerce to Shopify migration actually costs, how long it takes, and the redirect work that decides whether your search traffic survives. A founder's walkthrough, not a plugin pitch.
Read - Shopify28 May 202610 min
How to Optimise Your Shopify Store for AI Search (ChatGPT, Perplexity, and Google AI)
The concrete mechanics of AI search visibility on Shopify: crawl access for AI user agents, the Product schema fields that matter, feed hygiene, answer-first copy, and measurement.
Read - Web Design12 Mar 20263 min
WordPress vs Next.js: Why We Build Custom
WordPress powers 43% of the web. That does not mean it is the right choice. Here is an honest comparison of WordPress and Next.js for business websites.
Read - GEO13 Jul 20269 min
What Does a GEO Agency Do?
A plain account of generative engine optimisation: technical access, entity clarity, answer-first content, structured data, external proof, measurement, and honest limits.
Read - GEO05 Apr 202612 min
The Complete Guide to Generative Engine Optimisation (GEO)
What generative engine optimisation is, how answer engines retrieve and cite, GEO versus SEO, the six foundations that matter, and the limits no honest supplier will promise past.
Read - GEO18 Mar 20268 min
How AI Search Engines Choose Businesses: What Retrieval Actually Rewards
No assistant publishes a business-ranking formula. Here is what AI retrieval actually rewards, shown on a real headless Shopify storefront, with the honest limits of visibility work.
Read