Journal · 01
Field notes.
Practical, no-hype writing on getting recommended by AI engines and ranking in local search. Written by the person doing the work.
Archive · 03
- GEO28 Apr 202610 min
GEO Agencies in Dorset: An Honest 2026 Comparison
Four agencies in Dorset offer Generative Engine Optimisation in some form. Wiseo, Dorset Digital, Dorweb, and Stocks Local. A founder's honest comparison of who does what, who they're right for, and how to choose.
Read - Local SEO21 Apr 202611 min
How to Get More Work as a Small Business in Dorset (2026 Guide)
Seven practical moves that actually bring in customers for a Dorset small business in 2026. No hype, no jargon, no agency pitch. Ordered by return per hour of effort.
Read - GEO17 Apr 202610 min
Why Only 1.2% of Local Businesses Appear in ChatGPT
AI search is 30 times more selective than Google. Only 1.2% of local businesses get recommended by ChatGPT. Research-backed breakdown of what that 1.2% have in common, and most of it costs nothing to fix.
Read - GEO13 Apr 20266 min
Why Your Business Needs to Be in AI Search Results
Millions of people now ask AI for recommendations instead of scrolling Google. If your business is not in those answers, you are invisible to a growing share of your market.
Read - GEO05 Apr 202612 min
The Complete Guide to GEO: How to Get Recommended by AI
45% of consumers now use AI to find local businesses. Only 1.2% of businesses show up. A research-backed guide to what actually works.
Read - Web Design01 Apr 20268 min
How Much Does a Website Cost in Dorset? (2026 Guide)
Website costs in Dorset range from £0 to £10,000+. What you actually get at each price point — and why the cheapest option often costs more long-term.
Read - GEO28 Mar 20267 min
What Does a GEO Agency Do? (And Why Dorset Businesses Need One)
A GEO agency optimises your business to be cited by AI search engines. Here's what that means in practice and why it matters now.
Read - Web Design22 Mar 20269 min
How to Choose a Web Designer in Dorset
Not all web designers in Dorset deliver the same quality. Red flags to watch for and the questions to ask before you hire anyone.
Read - GEO18 Mar 202610 min
How AI Search Engines Choose Which Businesses to Recommend
ChatGPT, Perplexity and Google AI Overviews recommend based on specific signals. What determines whether yours gets cited or ignored.
Read - GEO15 Mar 202611 min
What is Generative Engine Optimisation? A Guide for UK Businesses
AI search engines don't return links — they make recommendations. GEO is the practice of ensuring your business is the one they recommend.
Read - Web Design12 Mar 20268 min
WordPress vs Next.js: Why We Build Custom
WordPress powers 43% of the web. That doesn't mean it's the right choice. An honest comparison for business websites.
Read - GEO10 Mar 20267 min
Why Dorset Businesses Need to Think About AI Search in 2026
Most businesses in Dorset have never heard of GEO. That's a significant opportunity — but the window won't stay open.
Read - Local SEO05 Mar 20268 min
10 Local SEO Actions Dorset Businesses Can Do Today
Practical local SEO actions for Dorset businesses. No theory, no fluff — 10 things you can do this week.
Read