Blog
Field notes.
Practical notes on Shopify, web design, ecommerce structure, SEO, AI-search readiness, and conversion-led websites. Written from the work, not from a content calendar.
Topics · 03
What the journal covers.
Archive · 04
- Shopify09 Jun 20269 min
What Is a Custom Shopify Website? Cost and How to Choose in 2026
What a custom Shopify website actually is, what it costs in 2026 across UK pounds and US dollars, and how to choose between a theme, a customised theme, and a fully custom or headless build.
Read - Shopify30 May 202610 min
WooCommerce to Shopify Migration: Cost, Timeline, and Keeping Your Rankings
What a WooCommerce to Shopify migration actually costs, how long it takes, and the redirect work that decides whether your search traffic survives. A founder's walkthrough, not a plugin pitch.
Read - Shopify28 May 20268 min
How to Optimise Your Shopify Store for AI Search (ChatGPT, Perplexity, and Google AI)
AI is becoming a real source of Shopify traffic, and most stores are invisible to it. The product schema, feed, and content work that gets your store surfaced by ChatGPT, Perplexity, and Google AI.
Read - Headless Shopify12 May 202611 min
Hydrogen vs Next.js for Headless Shopify: Build Cost, Performance, and What Breaks in 2026
Picking between Hydrogen and Next.js for a headless Shopify build is the second decision most brands stall on. Here is what each framework actually gives you, what they cost in 2026, and the failure modes nobody writes about until they have shipped a few.
Read - Headless Shopify30 Apr 202611 min
How Much Does a Headless Shopify Build Cost in 2026?
Honest 2026 UK pricing for headless Shopify. Three tiers from solo developer to Shopify Plus partner, where the money actually goes, and the questions to ask before you sign a quote.
Read - GEO17 Apr 202610 min
Why AI Search Visibility Starts With Better Business Evidence
AI systems need clear, consistent evidence before they recommend a business. This explains the website, review, schema, service-page, and external proof work that gives them something reliable to understand.
Read - GEO13 Apr 20266 min
Why Your Business Needs to Be in AI Search Results
Millions of people now ask AI for recommendations instead of scrolling Google. If your business is not in those answers, you are invisible to a growing share of your market.
Read - GEO05 Apr 202612 min
The Complete Guide to GEO: How to Get Recommended by AI
A practical guide to making your website easier for AI answer engines to understand: entity clarity, structured data, useful pages, reviews, crawlability, and realistic limits.
Read - GEO18 Mar 202610 min
How AI Search Engines Choose Which Businesses to Recommend
ChatGPT, Perplexity and Google AI Overviews recommend based on specific signals. What determines whether yours gets cited or ignored.
Read - GEO15 Mar 202611 min
What is Generative Engine Optimisation? A Guide for Product Brands
AI search engines don't return links. They make recommendations. GEO is the practice of ensuring your brand is the one they recommend.
Read - Web Design12 Mar 20268 min
WordPress vs Next.js: Why We Build Custom
WordPress powers 43% of the web. That doesn't mean it's the right choice. An honest comparison for product brand websites.
Read