Teardown
Free five-minute Loom on your current site. Three specific issues, three fixes, no pitch. If you want to keep going, the rest of the process starts from here.
Build · 01
Custom headless Shopify and Next.js. Built from scratch.
Custom builds for premium DTC product brands. GEO and on-page SEO built into the site itself. Standard Build, four to six weeks. Launch Sprint Build adds a working ads pipeline and a 30-day conversion sprint.
The approach · 01
Not a template. Built properly.
We don't start from a WordPress theme or a Squarespace layout and customise it. Every project starts with a conversation. We learn your business, your customers, and what the website actually needs to do, then we build it.
AI search engines are increasingly where buying decisions start. The sites ChatGPT, Perplexity, and Google AI Overviews recommend have clean structure, proper schema, and content built to be cited. Every site we deliver is structured for this from day one.
You speak directly to the founder throughout. No account managers. No junior developers. The person you talk to is the person building your site.
- Lighthouse target
- 99
- Largest Contentful Paint
- 0.8s
- Cumulative Layout Shift
- 0.00
- Total Blocking Time
- 12ms
What's included · 02
Six commitments. Every build.
Non-negotiables. Written into every quote.
- 01
No templates
Custom from scratch
Every element designed around your business, your customers, the action you want them to take. Nothing borrowed, nothing recycled.
- 02
Open source
Built with Next.js
The same framework behind Vercel, Loom, and The Washington Post. Fast, clean, no proprietary lock-in. You own every line.
- 03
Mobile first
Works on every screen
Sixty percent of your visitors are on a phone. We design for them first, then scale up.
- 04
GEO structured
Ready for AI search
Schema, semantic HTML, content built to be cited by ChatGPT, Perplexity, Google AI Overviews. Baked in from day one.
- 05
Ranking signal
Passes Core Web Vitals
Google uses speed and stability as ranking factors. We build to pass from the start.
- 06
Direct access
Support after launch
We don't disappear at handover. Direct line to the person who built it. No helpdesk. No tickets.
How it works · 03
Four steps. No surprises.
Typical timeline: four to six weeks for Standard Build, six to eight weeks for Launch Sprint Build.
Design
Full brand and site design in Figma. Custom logo system, icon set, type, colour, component library. Every page designed, not mood-boarded. Two rounds of revisions.
Build
Built in Next.js or headless Shopify, depending on what your stack needs. Custom components, no template layer. GEO schema and structured data from day one. Mobile-first, Lighthouse 90+ on launch.
Launch
Domain cutover, pixel and analytics wiring, llms.txt, redirect map, Search Console, and 6 to 8 launch creative assets your media buyer can run. Documented handoff.
Pricing · 04
Two routes. Fixed price either way.
Standard Build covers the site, the brand kit, the GEO and SEO foundations, and launch creative. Launch Sprint adds the ads infrastructure and a 30-day conversion sprint before handoff. We do not run ongoing ads management on either.
- Weeks to launch
- 4-8
- Built in day one
- GEO
- First reply
- 24h
Standard Build · fixed price
From
£8,000
£8,000 to £12,000 · 4 to 6 weeks · 50/50 payment split
- 01Headless Shopify or custom Next.js build
- 02Full brand kit. Logo, type, colour, icon set
- 03Full Shopify setup and migration. Products, customers, orders, Klaviyo flows
- 04GEO foundation and on-page SEO baked in
- 05Mobile-first, Lighthouse 90+ on launch
- 066 to 8 launch creative assets
- 07Two rounds of revisions
- 08Direct line to the founder
Launch Sprint Build · fixed price
From
£14,000
£14,000 to £20,000 · 6 to 8 weeks · 40/30/30 split
- 01Everything in Standard Build
- 02Meta pixel + CAPI, TikTok pixel setup
- 03GA4 and Microsoft Clarity wiring
- 04Two A/B tests on the highest-impact pages
- 0530-day conversion sprint with statistical analysis
- 06Documented SOPs for media buyer handoff
Both routes are no-lock-in. Both include 30 days of post-launch support. The Authority Retainer continues the work month-on-month after that.
Common questions
Standard Build is four to six weeks from kickoff to launch. Launch Sprint Build is six to eight weeks, with the extra two weeks covering ads infrastructure setup and the 30-day conversion sprint. Every project gets a clear timeline before kickoff and we stick to it.
Further reading
How Much Does a Headless Shopify Build Cost in 2026?
The honest UK pricing brackets, where the money actually goes, and what is not in the quote.
WordPress vs Next.js: Why We Build Custom
An honest comparison of the two approaches for product brand websites.
Why Only 1.2% of Local Businesses Appear in ChatGPT
Research-backed breakdown of what cited brands do differently.
Get in touch
Ready when you are.
Free five-minute teardown before any engagement. Standard Build ships in four to six weeks.